2010 12 22, five parties bridge vehicle detection field, the people receiving the license plate. Provisions of the new rule blocking car last year and led to the concentration of the outbreak on the card, but after the outbreak, this year into the Reporter Wang Jia Ningshe
limited license under the major political, Beijing car gets complicated.
first and foremost is to first get a car indicator, in the vast sea of people lucky enough to roll into a number. Now, car buyers need to learn - new and used cars and processes are very different from the past is no longer able to brush card, opening beaming from the 4S shop, a car to go home, to never forget two days a month to live: 8 and 26 (application deadline and a month days).
Second, new cars and replacement car for the first time consumers, their strategy should be changed. Want to buy a used car the original transition, in order to save the trouble of future change, may consider direct buy a new car; the original would like to buy cheap cars, and may be a direct shot mid-size car in one step.
Therefore, the automotive industry is expected to be a more common this year, sales of low-end cars will be even greater impact, and high-level car market will be less affected, disaster
limit signs on the consumers, but not all bad. In the fierce competition, the dealers will come up with various tricks to attract passenger traffic, including lower prices and improve services. In the case of the market situation is good, car dealers have been able to rise from the tide in the middle very joy, but in today's grim situation, the tide receded, who is swimming naked would be more quickly at a glance. In fact, even without the limit of licensing policy, this year's sales of the situation will not be as hot as last year continue, dealers also need to improve their marketing ability to survive well.
■ automobile market changes
Chevrolet will substantially increase or reduce the phenomenon, focusing on consolidation services
factors: the mid-size car market fundamentals are joint brand , ownership has reached a larger scale, to cancel the purchase has little influence on tax concessions, which dealers believe that the impact of this subject would be relatively smaller. In order to further avoid the risk, Volkswagen, Toyota, Buick, Honda and other brands most dealers said that this year will 70% -80% of the energy into the service, the introduction of more new forms of service, concentrating on customer satisfaction degrees.
Express relevant person in charge of Marketing, said Zhao Yan, a portfolio of auto market in Beijing this year, the purchase of only one hand, in addition to the limited use and speed up the construction of two bus system, so this may make a considerable consumers to give up part of the first car to buy a car. And there is redemption in the redemption of those who need it most will choose the higher-end cars, which for mid-size car market is a positive factor.
trend analysis: At present, many models are mid-size car fare, such as the Tiguan, Golf, and CR-V and so on. Most dealers believe that in this case the complete buyer's market, the phenomenon is likely to increase dramatically reduced. On the other hand, selling cars this year, these increases will also increase the production plan, which is also in short supply situation will ease this year. In fact, mid-size car this year's overall price will go down, but sales are expected to decline 20% -30%.
4S shop, general manager of FAW-Volkswagen Jieya Tai Lu Zhongyi that if manufacturers do not strengthen the regional management of this year, with the brand dealers on price and not the formation of more regional alliance agreement, dealers fight to be very intense. In addition, the two networks and the impact of integrated stores will suffer greatly.
Zhao Yan that, in fact, manufacturers this year is no longer concerned about the number down, but under the overall negative market factors, how to ensure that the brand a foothold in Beijing to ensure a certain profit. In fact, the manufacturers also is considering the scope of regional sales division, the regional coordination and leverage business policies to weaken the Beijing government blocked the New Deal of the Beijing dealer.
buy recommendations: Dongfeng Honda Pan brief hotel marketing manager, said potential customers are mostly mid-size car rigid demand, in addition to line up time can also be more concerned about the upgrading of products. In addition, Lu Zhongyi said that consumers still have to choose according to their economic strength to a suitable level models.
fear of second-hand car difficult to poor sales on the card, the price will now polarization
factors: Last week, the used car market has become deserted, have begun to withdraw Beijing businesses second-hand car market. So far, the details about the used car sales has not been introduced, cars, closed cars very difficult. in a closed state, which is the first time since the market closed for business for many years.
trend analysis: Last week, Beijing has used cars as part of procedures in place to the relevant departments to record this part of the used car may be the same with the new car through the record, the transaction can be normal in the next transfer on card. But this part of the city's second-hand car with only 2000 or so probably, this part of the second-hand car prices have generally gone up by three.
without the filing of second-hand car prices fall badly, especially less than 5 million used cars for sale price reduced 10000 no one cares. The operator said second-hand car ready to be sent to the surrounding areas of these vehicles sales.
buy recommendations: second-hand car market, there are many prospective new car within 3 years, this part of the trading volume models in the last two years, the proportion increases every year, there is no record of the prospective new car parts prices decline, cost-effective. Used car operator, said on the card for future needs as , consumers will delay their redemption plan, the number of new cars on the market potential will be reduced in the long run, quasi-new vehicle transaction price will rebound, it is proposed to start as early as interested.
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